Here’s a great
quote from English social reformer John Ruskin (1819-1900):
“There is hardly anything in this world
that a man cannot make a little worse and sell a little cheaper, and people who
consider price alone are this man’s lawful prey.
It is stupid to pay too much, but it is
still worse to pay too little. When you pay too much, you lose some money; that
is all. But when you pay too little, you often lose everything, for the object
purchased cannot perform the task it was intended for.”
Now, I like a
good bargain just as much as the next person, but I also like to think that I’m
a smart enough consumer to know when to spend money and when I can go for the
less expensive options.
And here’s why
this matters in terms of framing.
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